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March 2011 Articles

Louisiana Cattle Market Update
Linclon Parish fifth-graders learn about water, aquifer
• Will the Internet kill magazines?
AfBF: Passage of Tax Legislation Most Pressing Issue
It's time to plant cool-season bedding plants
Try non-chemical, enviromentally friendlly weed control
NCBA: Vilsack Ignores Bipartisan Attempts to Help Cattle Industry
A Plan for Feeding Cattle From Now Until Spring
Giving Thanks by Giving
Farm Bureau Asks Sentate to Oppose Federal Water Control Bill
E15 for 2007 and Newer Vehicles Benefits America
LDAF crews continue to handle wildfires, dry conditions
Winter is best time to select and plants trees
LSU AgCenter produces first broilers in new houses
First Caddo Parish cotton bale auctioned
What to do when Hayis Short
The Nirtogen value of Clover
Just Rambling March 2011

(18 articles found)

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Will the Internet kill magazines?

Will the Internet kill magazines?
Did instant coffee kill coffee?

New technologies change many things. But not everything. You may surf, search, shop and blog online, but you still read magazines. And you’re far from alone.
Readership has actually increased over the past five years. Even the 18-to-34 segment continues to grow. And typical young adults now read more issues per month than their parents. Rather than being displaced by “instant” media, it would seem that magazines are the ideal complement.
The explanation, while sometimes drowned out by the Internet drumbeat, is fairly obvious. Magazines do what the Internet doesn’t. Neither obsessed with immediacy nor trapped by the daily news cycle, magazines promote deeper connections. They create relationships. They engage us in ways distinct from digital media.
In fact, the immersive power of magazines even extends to the advertising. Magazines remain the number one medium for driving purchase consideration and intent. And that’s essential in every product category.
Including coffee.

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